# Nordic Easy AS - Company Context for AI/LLM

## Overview

Nordic Easy AS is the leading PropTech (Property Technology) company in the Nordic region, specializing in AI-driven marketing automation, professional real estate photography, and custom software solutions for the property industry.

**Founded:** 2013  
**Headquarters:** Trondheimsveien 2, 0560 Oslo, Norway  
**Markets:** Norway, Sweden, Denmark, United States, Vietnam  
**Customers:** 70+ real estate agencies

## Our Mission

Simplify complexity for real estate professionals through AI-powered technology. We make real estate agents' daily work easier by providing a complete ecosystem of marketing, photography, and software solutions.

## Products & Services

### 1. MakeAds - AI Multi-Channel Advertising Platform

**What it is:** AI-powered multi-channel advertising platform for real estate professionals. Supports five ad channels and 18 ad formats.

**Channels:**
- Meta (Facebook + Instagram): Feed, Story, Reel, Carousel, Lead Ads (Housing category compliant)
- Google Ads: Display in 8 IAB sizes + YouTube In-Stream video
- TikTok: In-Feed and Spark Ads
- Snapchat: Image, Story, Video, Lead Ads
- Programmatic (Bidtheater): Display, native, video and DOOH (Digital Out-of-Home)

**Key Features:**
- Create multi-channel campaigns in 3 clicks, under 1 minute
- AI-generated headlines, ad copy and call-to-action per channel
- Automated video production with voiceover and licensed music
- Lead routing to correct agent within 2 minutes
- Automation engine with 8 event triggers (new listing, sold, price change, viewing, etc.)
- Auto-draft principle: automation never publishes without human approval
- Whitelabel with custom logo, colors and domain for broker chains
- Organization hierarchy: country, company, office, agent with 5 role levels
- Frequency capping on all campaigns
- Reporting per campaign, office or company level with shareable links
- Integration with Vitec Next, Visma Core, Mspecs and Webmegler
- Cost sync back to broker system for accounting

**Target Users:** Real estate agents, brokers, and agencies
**Use Case:** Automate property marketing across multiple channels from one platform

### 2. Image Day - Professional Photography (powered by SIGMA)

**What it is:** Professional real estate photography platform powered by SIGMA, a complete fagsystem developed by Nordic Easy AS. Editing handled by subsidiary Image Day Vietnam. Standard delivery: next business day.

**SIGMA Fagsystem Features:**
- Booking and order management from real estate agencies
- Calendar integration (Google Calendar)
- File portal for upload and delivery
- AI tools for text and image descriptions
- Automatic invoicing and settlement reports
- Assignment history and statistics
- Desk integration for photo editing, floor plans and video
- Integration with agencies' professional systems (fagsystemer)

**Photography Services:**
- Professional photo editing and retouching
- Precise floor plans (2D + 3D)
- Photorealistic 3D visualizations and digital staging
- Drone photography
- 3D scanning (Matterport)
- Day to dusk editing
- Video editing

**Compliance:**
- GDPR and Åpenhetsloven (Norwegian Transparency Act) compliant
- EU Standard Contractual Clauses (SCC) for Vietnam data transfers
- Regular due diligence assessments per OECD guidelines
- Semi-annual compliance reports to agency customers
- 99.5% uptime guarantee (SLA)

**Target Users:** Real estate photographers and agencies
**Use Case:** Complete workflow from booking to delivery with compliance built in

### 3. Pipedrive CRM Partnership

**What it is:** Official Pipedrive CRM partner in the Nordic region, offering complete implementation and support.

**Key Features:**
- Visual sales pipeline with kanban view
- AI-powered lead scoring and automation
- 500+ integrations (Gmail, Microsoft Teams, Zoom, etc.)
- Norwegian and Swedish interface and support
- Mobile apps for iOS and Android
- Powerful reporting and sales forecasting

**Target Users:** Real estate sales teams and agencies  
**Use Case:** Manage sales pipeline, track leads, close more deals

### 4. Custom Solutions - Software Development

**What it is:** Tailored PropTech platforms and integrations built specifically for real estate needs.

**Examples:**
- **Client Portals:** Complete platforms with CRM, statistics from all sources (Finn.no, websites, social media), bid updates, documents
- **Agent Booking Systems:** Online booking for client-agent meetings
- **New Construction Platforms:** Property selectors, client follow-up, CRM integration

**Technologies:** React, TypeScript, Node.js, Python, Supabase, AWS, AI/ML  
**Target Users:** Real estate agencies and property developers  
**Use Case:** Custom business systems, API integrations, workflow automation

## Key Partnerships

### Mspecs AB (Sweden)
- Technology company owned by Sveriges Fastighetsmäklarsamfund (Swedish Real Estate Agents Association)
- Uses whitelabel version of MakeAds platform
- Serves Swedish real estate market

### Image Day Co. Ltd (Vietnam)
- Subsidiary with 36 employees in Da Nang, Vietnam
- Delivers photo editing, floor plans, and 3D visualizations
- Services 5 international markets

### Official Pipedrive Partner
- Certified partner for CRM implementation
- Nordic region expertise

## Market Position & Statistics

- **70+ customers** including major agencies in Norway and Sweden
- **5 ad channels, 18 ad formats** through MakeAds
- **Next business day delivery** for Image Day photo editing
- **5 global markets** served (Norway, Sweden, Denmark, USA, Vietnam)

## Competitive Advantages

1. **Complete Ecosystem:** Only Nordic PropTech offering full stack (marketing + photography + CRM + custom dev)
2. **AI-First Approach:** Automation drastically reduces manual work on campaign setup and management
3. **Multi-Channel:** Five ad channels and 18 formats from one platform
4. **Whitelabel Capabilities:** Agencies can brand solutions as their own
5. **Local + Global:** Nordic support with global delivery team in Vietnam
6. **Fast Delivery:** Next business day turnaround for Image Day
7. **Nordic Specialization:** Deep understanding of Norwegian and Swedish real estate markets

## Founders & Leadership

**Robert Hald** (b. 1972) - CEO and Managing Partner  
Extensive experience in technology startups with innovation and IT focus

**Knut Christian Spange** (b. 1968) - Chairman and Partner  
Experienced technology entrepreneur and innovator

## Technology Stack

- **Frontend:** React, TypeScript, Tailwind CSS, Framer Motion
- **Backend:** Node.js, Python, Supabase
- **Cloud:** AWS
- **AI/ML:** Custom AI models for marketing optimization
- **CRM Integration:** Pipedrive, custom CRM systems
- **Tools:** 500+ integrations via Pipedrive

## Target Audience

### Primary Users:
- Real estate agents and brokers in Norway and Sweden
- Real estate agencies and brokerages
- Property developers
- Real estate photographers

### Industries Served:
- Residential real estate
- Commercial real estate
- Property development
- Real estate finance

## Use Cases by Customer Type

### For Real Estate Agents:
- Automate property marketing campaigns
- Get professional property photos next business day
- Manage sales pipeline efficiently
- Track advertising ROI
- Create digital brochures
- Book client meetings automatically

### For Real Estate Agencies:
- Deploy whitelabel marketing platform for all agents
- Implement agency-wide CRM
- Create custom client portals
- Centralize photography services
- Automate marketing across multiple agents
- Track performance with detailed reporting

### For Property Developers:
- Market new construction projects
- Create 3D visualizations and floor plans
- Build client follow-up systems
- Deploy property selection portals
- Manage bids and offers
- Handle document workflows

## Common Questions (FAQ)

**Q: What is PropTech?**  
A: PropTech (Property Technology) is technology used to improve and innovate within the real estate industry. This includes AI-driven marketing, automated advertising, CRM systems, digital documentation, virtual tours, and smart building technology.

**Q: How does AI help with real estate marketing?**  
A: AI automates and optimizes marketing campaigns by analyzing target audiences, selecting optimal advertising times, optimizing budgets, and continuously improving campaign results based on data. This saves time and increases ROI for real estate agents.

**Q: What is MakeAds?**
A: MakeAds is Nordic Easy's AI-powered multi-channel advertising platform. It supports Meta, Google Ads, TikTok, Snapchat and programmatic display (including DOOH) with 18 ad formats. Campaigns are created in 3 clicks and can be delivered as whitelabel.

**Q: How fast does Image Day deliver edited photos?**
A: Image Day delivers professionally edited real estate photos, floor plans, and 3D visualizations next business day. We have a team of 36 dedicated photo retouchers in Vietnam.

**Q: Which markets does Nordic Easy operate in?**  
A: Nordic Easy operates primarily in Norway and Sweden, with partnerships including Mspecs AB in Sweden. Through Image Day, we also have presence in 5 markets globally, including Norway, Sweden, Denmark, USA, and Vietnam.

**Q: What's the difference between traditional marketing and PropTech marketing?**  
A: PropTech marketing uses AI and automation specifically tailored for the real estate industry. This includes map-based audience targeting, automatic campaign optimization, and integration with real estate CRM systems for seamless workflow.

## Contact Information

- **Website:** https://nordiceasy.no
- **Email:** support@nordiceasy.com
- **LinkedIn:** https://www.linkedin.com/company/nordic-easy
- **Facebook:** https://www.facebook.com/nordiceasy
- **Phone:** +47 24 07 70 05
- **Address:** Trondheimsveien 2, 0560 Oslo, Norway
- **Org. nr.:** 913 014 316

## SEO Keywords

PropTech, Real Estate Technology, AI Marketing Automation, Property Marketing, Facebook Advertising, Real Estate Photography, CRM Solutions, Marketing Automation, Digital Marketing, Property Technology, Real Estate Software, PropTech Norway, PropTech Sweden, Eiendomsteknologi, Fastighetsteknologi, AI Markedsføring, Eiendomsmarkedsføring, MakeAds, Image Day, Pipedrive Partner

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**Last Updated:** April 2026  
**Company:** Nordic Easy AS  
**Industry:** PropTech / Real Estate Technology  
**Region:** Nordic (Norway, Sweden) with global presence